Kim Kardashian made a notable appearance at the Fifteen Percent Pledge gala in Los Angeles, showcasing her support for Black-owned businesses. The Fifteen Percent Pledge advocates for major retailers to allocate 15% of their purchasing power to Black-owned businesses, promoting racial equity and economic justice. Kardashian turned heads in a stunning backless black dress by Balmain, embellished with crocodile scales and sequins.
During the gala, grants were presented to deserving businesses, including RedDrop, Brooklyn Tea, and Bernard James. Additionally, the second annual Sephora Beauty Grant of $100,000 was awarded to Sienna Naturals co-founders Hannah Diop and actress-comedian Issa Rae. Kardashian’s gala attendance follows recent controversy surrounding her social media post featuring first lady Melania Trump at President Donald Trump’s inauguration, sparking backlash from fans.
While Kardashian has faced criticism for her connections to the Trump family, her public political stance has typically aligned with Democrats. Notably, in 2016, she endorsed Hillary Clinton over Donald Trump in the presidential race. As a prominent figure in the entertainment industry, Kardashian’s support for Black-owned businesses and initiatives like the Fifteen Percent Pledge highlights her commitment to promoting diversity and equity in the business world.