In March, Canadian travel to the U.S. saw a significant decline, with nearly 900,000 fewer people crossing the border compared to previous years. This drop in cross-border travel, a trend observed during a typically busy travel month, has prompted the governor of California to advocate for the return of Canadian tourists to his state. The decrease in travel numbers reflects the ongoing impact of the global pandemic on international travel patterns and highlights the challenges faced by the tourism industry on both sides of the border. As travel restrictions and safety concerns persist, the future of cross-border tourism remains uncertain, and stakeholders in the travel and hospitality sectors are closely monitoring these trends to adapt their strategies and offerings accordingly. The shift in travel behavior underscores the need for innovative approaches to revive the tourism industry and foster cross-border travel in a post-pandemic world.