President Donald Trump’s media company, Trump Media and Technology Group, has announced plans to repurchase up to $400 million of its stock to enhance financial flexibility. The buyback will involve retiring the shares once purchased, preventing their reissuance. Trump, the company’s largest stakeholder with 114 million shares, aims to boost stock value through this move. Despite a recent 2% increase in stock value, Trump Media’s shares have been on a downward trend since its public listing in March. The company reported a $400.9 million loss in 2024, with a 12% revenue decrease to $3.6 million.

Following his U.S. presidential election victory, Trump gifted his shares, valued at approximately $4 billion, to the Donald J. Trump Revocable Trust. Trump Media’s buyback will be funded separately from its Bitcoin treasury strategy, where institutional investors will purchase $2.5 billion in stock to build a bitcoin reserve. This strategy aligns Trump Media with companies like MicroStrategy, known for accumulating a substantial bitcoin reserve. Trump Media’s proactive approach to stock repurchasing and cryptocurrency investment reflects a strategic shift to address financial challenges and capitalize on emerging market trends.