Apple faced challenges in regaining its AI momentum at its annual developers conference, focusing on incremental advances and cosmetic changes rather than groundbreaking innovations. The event showcased plans for more user-friendly AI tools and a major redesign of its iPhone software, but the absence of bold promises left analysts unimpressed. The delay in upgrading Siri’s AI capabilities raised concerns about Apple’s ability to keep up with competitors like Google and Samsung, who are advancing rapidly in AI integration. The conference also highlighted regulatory threats and trade war implications impacting Apple’s business outlook. Despite efforts to enhance software compatibility and user experience, Apple’s stock price decline reflects investor skepticism about its AI strategy and overall market position. The company’s cautious approach at the conference signaled a shift towards platform refinement rather than disruptive innovation, positioning itself for future advancements in AI technology. The article underscores the challenges Apple faces in maintaining its tech trendsetter status amid intensifying competition and external pressures.