“The Apprentice,” the iconic reality TV show that played a significant role in boosting Donald Trump’s public image, is set to start streaming on Amazon’s Prime Video platform. The show, which first aired in 2004 and includes both “The Apprentice” and its spinoff “Celebrity Apprentice,” follows contestants as they compete in business challenges for a shot at a $250,000 salary and a job within The Trump Organization.

Amazon’s decision to feature the series comes as part of the company’s efforts to strengthen ties with Trump, following a somewhat strained relationship during his previous presidential term. This move follows Amazon’s recent announcement of a documentary about first lady Melania Trump, providing viewers with a behind-the-scenes glimpse into her life.

Notably, the decision to stream “The Apprentice” on Amazon Prime Video is just the latest development in the evolving dynamics between Amazon and Trump. In the past, Amazon founder Jeff Bezos made headlines by declaring that The Washington Post, which he owns, would refrain from endorsing any presidential candidate, a move that triggered significant backlash including resignations and subscription cancellations.

Moreover, Amazon’s past support for Trump’s inauguration fund, including a $1 million donation and streaming the event on Prime Video as an in-kind contribution, underscores the complexities of the relationship between the tech giant and the former president.

Overall, the availability of “The Apprentice” on Amazon Prime Video marks a significant moment for fans of the show and offers a unique opportunity to revisit Trump’s rise to fame through the lens of reality television.