The Indianapolis Colts recently issued an apology for a video released to announce their upcoming NFL season schedule. The video, styled as a Minecraft spoof, drew criticism for mocking Miami Dolphins receiver Tyreek Hill in a segment depicting the season opener against the Dolphins. This segment referenced Hill’s controversial traffic stop before last season’s opening game, where he alleged mistreatment by police officers. While traffic citations against Hill were dropped later, both he and his agent called for the firing of some involved officers. The Colts promptly removed the video from their social media platforms, admitting that it exceeded their rights with Microsoft and contained an inappropriate clip related to Tyreek Hill. In response, the team issued a formal apology to both Microsoft and Hill. Notably, Minecraft, the game on which the video was based, boasts over 200 million active players monthly and was acquired by Microsoft for $2.5 billion in 2014. In contrast, the Los Angeles Chargers also utilized a Minecraft theme for their schedule release video but clarified that they had obtained permission from Microsoft beforehand. The incident underscores the importance of securing proper rights and sensitivity in content creation, particularly when using popular intellectual properties.