The emergence of “Hot Girls for Bernie” in the 2020 election, led by model Emily Ratajkowski’s endorsement of Bernie Sanders, marked a unique online movement challenging the stereotypical “Bernie bro” narrative. Fast forward to the present, a similar phenomenon has resurfaced in support of Zohran Mamdani, a 33-year-old democratic socialist running for New York City mayor. The grassroots enthusiasm behind Mamdani’s campaign, focusing on progressive policies like raising the minimum wage and providing free childcare, has attracted attention and support.

Despite Mamdani lacking the name recognition of other candidates like Eric Adams and Andrew Cuomo, his campaign has gained momentum, with a significant number of citywide donors contributing to his cause. The “Hot Girls 4 Zohran” social media account, although unofficial, reflects the fervor surrounding Mamdani’s bid for office.

The inclusive nature of the “hot girls” label, as seen through various social media campaigns, has empowered individuals to engage in politics and promote meaningful policy discussions. While Mamdani faces stiff competition in the upcoming Democratic primary, his focus on appealing to working-class voters and rejecting traditional political norms has resonated with supporters. Ultimately, the movement aims to mobilize voters of all ages and build a robust volunteer base to propel Mamdani’s mayoral campaign to new heights.